The person behind CoverMyNiche

I'm Susan Hupp.
I insure golf simulators.

Founder & CEO of CoverMyNiche. Thirty-plus years in insurance — carrier side, agency side, insurtech — now spent finding the businesses nobody else knows how to cover, and covering them well.

Susan Hupp, Founder and CEO of CoverMyNiche

Three decades. Every seat at the table.

Most people in insurance see one side of the business. I've worked all of them — which is exactly why I can build programs that carriers trust and business owners actually understand.

CarrierLearned how risk really gets priced, and what underwriters need to say yes.
AgencyLearned what business owners actually worry about — and how to earn their trust.
InsurtechLearned that technology wins when it removes friction, not when it adds features.
FounderNow I put all three together, one niche at a time.

What I'm building

CoverMyNiche isn't one website — it's a growing family of specialty insurance programs, each built for a niche the standard market overlooks.

CoverMyNiche

A digital wholesale specialty platform and the engine behind it all — quoting, binding, and servicing coverage for niche businesses nationwide.

covermyniche.com →

GolfSimulatorInsurance

The flagship niche. The go-to insurance resource for golf simulator facilities — 24/7 studios, mobile operations, and entertainment venues across the country.

golfsimulatorinsurance.com →

Build-a-Niche

The playbook, productized. I help agencies and carriers launch their own niche programs — the strategy, the technology, and the distribution, done for you.

Learn more →

Off the clock (mostly)

I'm Ohio born and based, family first, and competitive by nature — ask anyone who's worked with me. I'd rather build something new than protect something old, and I believe the best ideas in this industry come from actually listening to the people buying the coverage.

"I'm a dreamer and a do-er. Work smarter, not harder — then go build the thing."

If you own a business that makes insurance agents scratch their heads, we should talk. That's my favorite kind of risk.